Legal
What we set, what each thing is for, and how to change your mind at any time.
A cookie is a small file a website stores in your browser. Some are needed for a site to work at all. Others record how a site is used, or support advertising. This page sets out which of those we use and why.
This policy applies to ie-um.com. It was last updated on 23 September 2026.
Nothing beyond the strictly necessary is set until you allow it. If you are visiting from the European Union, the European Economic Area, the United Kingdom or Switzerland, you are asked before anything else loads. You can change your choice whenever you like.
These keep the site working and remember the choice you made here. They are not used to track you and cannot be switched off.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| ieum-consent-v1 | IEUM | Remembers your cookie choice so you are not asked again. Stored in your browser and never sent to us. | Until you clear it |
These tell us which pages are read, how people arrive, and where they leave. We use them to decide what to write and what to fix. They are off unless you turn them on.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Counts visits and distinguishes one visitor from another. We have IP anonymisation switched on. | Up to 2 years |
These let us show relevant advertising and see whether it worked. They are off unless you turn them on.
| Name | Set by | Purpose | Kept for |
|---|---|---|---|
| _fbp | Meta | Identifies a browser so advertising can be shown and measured. | Up to 3 months |
If you allow these, Meta receives the pages you view on this site. What Meta then does with that information is governed by its own policy, which you can read on the Meta website.
Two parts of this site load content from elsewhere, and it is fair to say so.
Consultations are booked through Cal.com. Opening the booking window loads Cal.com in the page, and Cal.com may set its own cookies. It is only loaded when you open it.
Typefaces come from Google Fonts and some photographs are served from other sites. These set no cookies, although the provider will see that a request was made.
We ask our own server which country a request came from, so we know whether to show the cookie notice. Cloudflare resolves this at our edge. No third party is involved and no address is stored.
Every browser lets you block or delete cookies in its own settings, independently of anything on this page. Blocking the strictly necessary ones may stop parts of the site working properly.
Write to [email protected] and we will answer.